IMA: High Technology in Communication and Business

Communicate through augmented reality, making available information in real-time to speed up business and commercial processes. This was the main goal of IMA Industries Srl, a brand of IMA Group, world leader in the design and manufacture of automatic packaging machines.

Faithful to Packology 2013, their mission of research and high technological content development, IMA Industries presented its machines with a revolutionary multimedia system that shows life-size machines. This multimedia platform permits an unusual insight to the internal processes of the machines by opening windows and adding completely new information of the product in an interactive way. Thanks to the webinars (web seminars) in live streaming the lessons were accessible also to those who were not present at the stand; the videos are still available on demand from the IMA Industries’ website.

The project was born from an idea that came from the IMA Communications headquarters that managed all suppliers concerned. The technical development process was coordinated by Immagini e Suoni involving highly skilled experts from programming the machines to setting up the whole system with video displays in fairs.

Immagini e Suoni managed broadcasting of visual contents on three video walls: one of 8×2.4 mt and two of 4×2.4 mt dimensions, and the interactive presentations controlled by an iPad.

A complex system based on video broadcast servers made possible not only to manage graphic content at very high resolution but also the online stream of it. This was the first time for a software being used in a highly innovative system.

The main potential of the system is the ability to show details enlarging them, in slow motion on demand, giving a special insight to parts of the machine and mechanism not visible otherwise.

A specialized video team coordinated by HotMinds Srl created the live webcast through an advanced streaming station and three cameras, of which one PTZ. Their director and staff worked closely with the Immagini e Suoni team: a live multi-cam director and a sound engineer.

Four multimedia totems were installed inside the stand, designed by DUMAS, and a vertical 55” monitor and a 32″ touch monitor for the digital catalogue that presented the entire range of products.

The contents were developed and created by HotMinds that produced the footage in extra high resolution (8K) of the machinery, the models and the 3D animations.